Silver Surge: Understanding Virginia’s Aging Market

Virginia’s older adult population is growing—and fast. Nearly a quarter of the state’s residents are 60 or older, and projections show that number climbing even higher over the next decade. As a result, the housing market is shifting to meet the needs of this expanding demographic.

Older adults in Virginia aren’t just sitting still. Many are moving for familiar reasons: to be closer to family, to find homes that are easier to manage, or to settle into communities that support a slower, more connected lifestyle. They’re looking for single-level living, less square footage, and features that help them age in place—like walk-in showers, wider doorways, and low-maintenance yards.

But it’s not just about the house. It’s about what surrounds it. Walkability, proximity to healthcare, and access to daily needs like groceries and pharmacies are high on the list. And let’s not overlook the emotional side of the move. Older adults often weigh their decisions heavily, especially when it involves leaving a longtime home. That means real estate agents and housing professionals have to bring more patience, understanding, and guidance to the table.

In summary, I’d say working with this group means recognizing that the sale isn’t just about a property—it’s about a new chapter. And when you help someone step into that with clarity and comfort, you're doing more than closing a deal. You’re earning trust that can last for generations.

Source Inspiration: Virginia REALTORS®